BABY-FRIENDLY: Our gentle wipes are made with 99% water and organic aloe vera, and are EWG Verified and Allergy UK certified. They are free from fragrance, alcohol, parabens, and chlorine, and are hypoallergenic and PH balanced, making them suitable for all types of delicate skin.
ENVIRONMENTALLY FRIENDLY: Our wipes are sustainably made in the UK using biodegradable plant fibres from sustainable sources. They are 100% plastic-free, vegan, and cruelty-free, and our packaging is recyclable.
EFFECTIVE YET GENTLE: Our larger wipes are just moist enough to clean effectively without being too wet. They are gentle on skin and tough on messes, suitable for use on bottoms, hands, and faces.
PARENT-TRUSTED: Pura wipes, made to the highest standards in the UK, have received multiple awards from real parents.
SUSTAINABLE BUSINESS PRACTICES: Pura is a certified B-Corp and carbon neutral business, committed to using its business for good.